Thai Beverage Plc has rolled out the “Serve est, Cheer Thailand to AWESOME” campaign to rally nationwide support for the Thai women’s national team at the FIVB Volleyball Women’s World Championship 2025, taking place in Thailand from Aug 22 to Sept 7.
Est Cola, ThaiBev’s flagship non-alcoholic beverage brand, is serving as the local main partner for the event in collaboration with the Thailand Volleyball Association (TVA) and the Ministry of Tourism and Sports.
This marks a historic first for Thai volleyball, as the International Volleyball Federation (FIVB) has granted Thailand the honour of hosting the world-class tournament, which will see top national teams from around the globe compete on Thai soil.
The “Serve est, Cheer Thailand to AWESOME” campaign will feature a wide range of activities to boost excitement both inside and outside the arena. Highlights include the Est Cola Cheering Dance Contest for secondary school students, with teams of 8–10 members showcasing their best moves in support of Team Thailand. The final round will be held on Aug 17 and broadcast live on Workpoint TV at 10am. Winning teams will receive scholarships and exclusive prizes, with the top three earning the chance to perform live in the stadium during the championship.
Other activities include a TikTok Challenge, inviting creators to share their own unique cheering content for the Thai national team.
Est Cola has also released a special-edition volleyball-themed can collection, along with a variety of other commemorative merchandise for fans. In addition, a music video titled To Be the Champion has been launched as the theme song to cheer on the Thai squad.
ThaiBev has been a steadfast supporter of Thai volleyball for more than three decades. Through Est Cola, the company has sponsored the national team for the past 13 years, with its logo proudly displayed on players’ jerseys. The brand continues to fuel the nation’s passion for the sport, inspire young athletes, and unite Thai fans.
The FIVB Volleyball Women’s World Championship Thailand 2025 will take place in Bangkok, Phuket, Chiang Mai and Nakhon Ratchasima.
Thailand are in Group A along with Netherlands, Sweden and Egypt. They will play all their group matches at Bangkok’s Indoor Stadium at Hua Mark.
Est Cola, ThaiBev’s flagship non-alcoholic beverage brand, is serving as the local main partner for the event in collaboration with the Thailand Volleyball Association (TVA) and the Ministry of Tourism and Sports.
This marks a historic first for Thai volleyball, as the International Volleyball Federation (FIVB) has granted Thailand the honour of hosting the world-class tournament, which will see top national teams from around the globe compete on Thai soil.
The “Serve est, Cheer Thailand to AWESOME” campaign will feature a wide range of activities to boost excitement both inside and outside the arena. Highlights include the Est Cola Cheering Dance Contest for secondary school students, with teams of 8–10 members showcasing their best moves in support of Team Thailand. The final round will be held on Aug 17 and broadcast live on Workpoint TV at 10am. Winning teams will receive scholarships and exclusive prizes, with the top three earning the chance to perform live in the stadium during the championship.
Other activities include a TikTok Challenge, inviting creators to share their own unique cheering content for the Thai national team.
Est Cola has also released a special-edition volleyball-themed can collection, along with a variety of other commemorative merchandise for fans. In addition, a music video titled To Be the Champion has been launched as the theme song to cheer on the Thai squad.
ThaiBev has been a steadfast supporter of Thai volleyball for more than three decades. Through Est Cola, the company has sponsored the national team for the past 13 years, with its logo proudly displayed on players’ jerseys. The brand continues to fuel the nation’s passion for the sport, inspire young athletes, and unite Thai fans.
The FIVB Volleyball Women’s World Championship Thailand 2025 will take place in Bangkok, Phuket, Chiang Mai and Nakhon Ratchasima.
Thailand are in Group A along with Netherlands, Sweden and Egypt. They will play all their group matches at Bangkok’s Indoor Stadium at Hua Mark.
